One of my jobs is teaching English to South Koreans over the phone. Ever since their government eased up on regulations regarding Western products, TV shows, movies, music, etc., there has been an increasing pressure to be thin.
Many Koreans believe to be hireable (is that a word?) or able to find a spouse, your weight is an important determinant. Depressing, eh?
It's like saying the number of hairs on your head is a determinant for getting hired! "You only have 50,000 hairs on your head? Don't call us, we'll call you."
One of the lessons is "Diet" and my students often say, "I'm trying to lose my weight." At this point I struggle with correcting their English or unhealthy cognitions. Hmm...keep my job or plant the seed of awareness that weight is as ridiculous a determiner of self-worth as the number of hairs on your head!
I try to do both as I still need to put bread on the table. ;)